A quote from THE JERK
Navin: The new phone book’s here! The new phone book’s here!
Harry: Well I wish I could get so excited about nothing.
Navin: Nothing? Are you kidding?! Page 73, Johnson, Navin, R.! I’m somebody now! Millions of people look at this book every day! This is the kind of spontaneous publicity, you’re name in print, that makes people. I’m in print! Things are going to start happening to me now.